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Yahoo to enter Real Money play

Yahoo! has launched Yahoo Poker, a real money online poker room by partnering with St. Minver Ltd., the Gibraltar-based white-label online gaming group and running on the International Poker Network (IPN), owned and operated by software provider Boss Media AB of Sweden.

Players resident in the USA are not currently accepted, but most other countries can register and play for real money. Yahoo has initially targeted the European poker market. If you are interested in playing poker online and reside in the USA, use the Full Tilt Poker Referral Code FT600NOW when you sign up for FullTiltPoker.

This is the first time an Internet Service Provider (ISP) has opened a real money online poker room. AOL, another significant U.S. ISP, operates only a ‘play money’ site at this time. And computer industry giant Microsoft includes a play money poker game in its latest operating system, Windows Vista.

As an ISP, Yahoo! has access to huge numbers of potential players. And it has a distinct marketing advantage by having one the most recognizable brand names on the Internet, as well as a considerable marketing reach. So it could quickly become a dominant online poker site.

Because of this, the online poker industry is watching closely to see how much impact Yahoo! will have.

Both Party Poker and Poker Stars have previously stated that the real competition starts once these multi-billion dollar corporate “giants” enter the arena. Today, Yahoo! is cutting its teeth on the European poker market.

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