Bodog partners with Gaming Corporation
Bodog, owners of bodogpoker announces another first for the online gaming world,�a promotional partnership with Sierra Entertainment�s Scarface: The World Is Yours . The hotly anticipated video game based on the classic Scarface film is set for release on the PlayStation 2 computer entertainment system, the Xbox video game and entertainment system from Microsoft and Windows PC this fall. The video game is being developed by Radical Entertainment, a Sierra Entertainment studio, through a licensing agreement with Universal Studios Consumer Products Group. Sierra Entertainment is a division of Vivendi Games.
�Bodog is proud to be on the frontline of the emerging convergence of video games and mainstream entertainment by supporting Scarface: The World Is Yours,� says Calvin Ayre, Founder of Bodog, who will appear as a non-playable character in the game. �For so many, Scarface is the quintessential underground anti-hero. We are pleased to be part of this groundbreaking video game.�
As part of the relationship, Bodog will be spotlighted in numerous segments of the game, including branded video poker, blackjack and slot machines from which players can win in-game points; various �billboards� in the game world will feature Bodog Music, Bodog Battle of the Bands and Calvin Ayre; and the Bodog brand will be seen on the �Stampede� all-terrain vehicle in the game.
Additionally, Bodog Music artists Bif Naked, Neurosonic and Britt Black will each have a song in the game.
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